Campaigns & Product Launches
IGK "Flight Club"
Dry Shampoo Launch
OBJECTIVE:
Dominate the category and become a top 5 ranked SKU by teaching the consumer a new way to shop dry shampoo.
RESULTS:
First Class Dry Shampoo ranked #2 at Sephora
Direct Flight Dry Shampoo ranked #6 at Sephora
Jet Lag Dry Shampoo ranked #12 at Sephora
294M Press & Social Impressions
Digital First Content
Creative Mailer Seeding
Publication Partnerships
Influencer Partnerships
Press Pitching & Events
Paid Ads
IGK "Beach Club"
Texture Spray Campaign
OBJECTIVE:
Keep Beach Club top of mind for consumers with strategic marketing repulses.
RESULTS:
Sephora + 96% YOY
Ranked #5 Texture Spray at Sephora
Ranked #1 IGK SKU at Salon Centric (increase of 61% YOY
Updated Digital Content
Influencer Partnerships
Press Push
Strategic Brand Partnerships
Paid Ads
IGK International
Expansion Launch
OBJECTIVE:
Launch in key markets with strong marketing support building brand awareness globally.
RESULTS:
15 Countries Launched including: SpaceNK UK, Sephora SEA,
Sephora EU, Sephora MEX, Sephora AUS
Ranked #4 Haircare line at SapceNK
Earned one of three features in Tribe Dynamics
Influencer Partnerships
Digital First Content
Press Push & Events
Influencer Events
Creative Mailer Seeding
Education
Strategic Brand Partnerships
Covet & Mane
Beach Wave Collection Launch
OBJECTIVE:
Introduce a new collection to the collective to become top ranked SKUS within the brand while educating professionals.
RESULTS:
Three out of six Beach Wave SKUS ranked in the top 10 best selling products for Covet & Mane.
Two out of six SKUS sold out within the first month
Education
Creative Product Seeding
Influencer Partnerships
Digital First Content
Press Push & Events
Covet & Mane
Textures Collection Launch
OBJECTIVE:
Introduce a new collection to the collective while acquiring new customers to the brand through innovation.
RESULTS:
Two out of three Textured SKUS ranked in the top 20 best selling products for Covet & Mane.
Two out of three SKUS sold out within the first month
Influencer Partnerships
Digital First Content
Press Push & Events
Education
Education
Creative Product Seeding
Marketing Consultant